Independent appraisers working exclusively for you.
With over 50 years of combined industry experience, our team has worked inside both sides of the automotive repair world, alongside insurance companies and collision repair facilities. We've seen firsthand how estimates are written, how repair decisions are made, and how costs are justified.
And more importantly, we've seen what's often missing.
The customer.
Problem
Too often, vehicle owners are left navigating complex repair processes without clear explanations or full transparency. Insurance companies and body shops each serve their purpose, but somewhere along the way, the driver's understanding gets lost in the process.
Solution
That's where Gorilla Estimating comes in.
We bring a unique, insider perspective that allows us to bridge the gap between industry process and customer clarity. Our role is simple: to provide independent, professional vehicle damage documentation that puts you back in control of your decisions.
Value
By clearly outlining the scope of damage, required repairs, and associated costs, we give drivers the information they need to move forward with confidence, whether that means deciding to repair their vehicle out of pocket, file an insurance claim, or reach out to a legal professional to pursue reimbursement.
Mission
At Gorilla Estimating, our mission is to give the power back to the people through knowledge and transparency.
Because when you understand the damage, you understand your options.
“Gorilla Joe wants to keep you in the know.”